Collection

1. Videos：

• ‘46 keys，The Story of Ma Huai Long, the Most excellent Police Officer’

• ‘The Greatness of the Ordinary’

• Video series of ‘Outstanding Private Entrepreneurs in Qingdao Shinan District’

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• Qingdao Shibei District Health Committee Promotional Video

• ‘2023 Qingdao Transport Tackling Action Large Project Tour - Qingdao Municipal Transport Integration Application Platform’

• ‘The ‘Beauty and Kunlun’ Xinjiang Rural Beauty Revitalisation and Ethnic Unity Practice Group went to Xinjiang Uygur Autonomous Region to carry out teaching activities again.’

2. Writings：

• “The whole network relayed the chorus of ‘Beijing Welcomes You’: the familiar melody shows China’s self-confidence”

• “Do you know the beauty of Mount Daze?”

• ‘The ‘Beauty and Kunlun’ Xinjiang Rural Beauty Revitalisation and National Unity Practice Group went to Xinjiang Uygur Autonomous Region to start teaching activities again.’

3. Master plan：

(1) IP Marketing Plan for Qingdao International Beer Festival

12/2023

• Analyzed effects of IP-image-building in previous Qingdao Beer Festivals to conceive new IP images

• Used various marketing modes to integrate IP images in brand culture promotional strategies; applied UGC (user-generated content) creativity crowdsourcing, co-branding, scene propagation, cross-field cooperation, etc. to implement projects

(2) Advertising Proposal for HBN Retinol Firming Essence Lotion

12/2022

• Conducted SWOT and PEST analyses to evaluate the product’s market potential and identified its unique features

• Combined Xiaohongshu, Weibo, WeChat, news and other communication channels to devise marketing strategies

4. H5:

‘A round-up of the big news stories of 2023’